![]() That’s how bulk email verification tools work. Upload a list, see which emails are good, which are invalid, and which are risky. Let's look at the three main types of email verification tools: Bulk verification tools The differences between tools come down to type of integration, ease of use/features, checks performed, accuracy, support and price. Types of email verification toolsĮmail verification tools all serve the same purpose: to remove questionable or invalid emails that may hurt your deliverability. However, if you’re sourcing your leads via inbound marketing, regularly sending to your list, and removing addresses that stop engaging, you may be able to maintain healthy deliverability without the need for an email verification tool. In addition, your list may be of poor quality from the start if it's purchased, came from partners, or just plain old.Īll email lists need regular cleaning. Who should use an email verification tool?īad emails increase bounce rates, complaint rates and ultimately put you in email service providers bad graces. How Spam Filters Work (And How to Stop Emails Going to Spam).Email Domain Reputation: Are your emails going directly to spam?.Emails that bounce, or are blacklisted, or have been converted to spam traps will hurt your list no matter their source.Ĭheck out the articles below if you’d like to learn more about why emails go to spam, and how to make sure your emails land in the inbox: This adds another set of invalid emails that could potentially be lurking in your list. Keep this in mind as well, Jupiter Research found over 20% of email registrations contain errors. While the numbers are better for B2C lists, email list quality degradation is still a serious concern. ![]() Guess what, after just twelve months 21% of the average B2B email list will no longer be valid. “But I got my list via inbound marketing, I don’t have a problem!,” you say. Email verification tools can be part of the solution to this problem. ![]() Did you know that if your email list contains 10% or more invalid addresses, email service providers may deliver less than half of your emails? If your open rates have been declining recently, it might be because the emails that you sent never made it to the inbox at all.
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